On February 21st, 2007 Forrester Research released the long awaited The Forrester Wave™: Midmarket CRM Suites, Q1 2007.Forrester's Senior CRM Analyst, Liz Herbert, had this to say about Microsoft CRM 3.0:
"Microsoft Dynamics CRM has rapidly grown its customer base to more than 7,500 customers since its release in late 2003. The product appeals primarily to SMBs and divisions of large enterprises and is a natural shortlist choice for firms with Microsoft-centric IT strategies. The product provides an intuitive, Outlook-like user interface and strong functionality in most functional areas of customer relationship management (CRM). Additionally, the product leverages Microsoft technologies where appropriate, such as SharePoint for dashboards and SQL Server Reporting Services for enhanced analytics and reporting."
From a ranking perspective, it's also worth noting that Microsoft CRM 3.0 is one of five solutions (out of the fourteen solutions ranked) that made it into Forrester's esteemed Leader category. What's more is the fact that when Microsoft CRM 1.0 was released in 2003, Forrester didn't consider it an enterprise-ready product. Clearly, Microsoft CRM 3.0 represents a massive leap in evolution of a product that will continue to deepen in terms of functionality and technical superiority.
For a copy of the research referenced in this post please contact Navint's Marketing Director, Coreen Wilson, at cwilson@navint.com.
1 comment:
Nice coverage of Forrester report... thanks for explaining...
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